Join the Campaign.
Advertise in our 3-month digital Summer guide. Listings from $195.
A campaign that compounds, not competes.
Summer in the North West celebrates the region as one destination, highlighted by the natural rugged beauty of Cradle Mountain and the Coast. A must-do detour for Spirit travellers, day-trippers and visiting family and relatives this season.
This is a social-first campaign, targeting these key markets before and while they explore the state, running from Dec 1 to the end of February. The guide, free for anyone to download or browse online, includes event listings and all the natural attractions of the North West. Every mention and share from our partners lifts every other listing, as we truly celebrate the coast as a can’t-miss destination.
Three markets, one destination.
Day-trippers across the North, including Launceston and the North East, are the largest target market by volume. Day-trippers spend an average of $142 - money we want to see in local eateries, bars, retail stores and one-off events.
The Spirit travellers, fresh off the new boat ramp with greater capacity for passengers and vehicles, spend almost twice as much as air arrivals and stay more than twice as long. We’re making sure they know all about what to do in the North West and take full advantage of their arrival and departure point.
Visiting friends and relatives are up 16% in the year to March 2026, compared to a 4.8% rise in general tourism. We’re targeting their hosts; ensuring the North West is firmly on the agenda, empowering locals to showcase our world-class attractions, wildlife and makers.
Tap or click the image to download the media kit for full stats & sources.
Inside the Guide
Where You’ll appear
Designed to showcase the region as a single, must-visit destination, the guide is laid out by experiences, not geographical towns, which include hiking, walking/MTB trails and rides, waterfalls, beaches, family-friendly activities, wildlife areas and parks.
Also featured is the gourmet food and drink (the Tasting Trail) and Summer events calendar, comprised of complimentary one-off event listings.
Advertisers can have a say in which attractions or activities they’d like to be displayed with. This means your business appears at the exact moment a visitor is planning that experience. A distillery on the way to the waterfall walk. A café beside the beach.
Reach & Reporting
Our conservative estimates are targeting 75K unique reach and 150K to 200K social campaign impressions across the three months.
Our organic social media tool, @visitcradlemountain, receives 50K+ views each 90 days on Instagram, 62% from non-followers.
Each partner receives branded social media tiles and unique QR tracking codes to report on at the end of the season.
Advertising Rates & Inclusions
With placements from just $195, any business can join the Summer in the North West campaign to convert three months of foot traffic, for less than a week of local radio.
Anchor Tier · $1,000 (two only, one available)
Triple-page feature. 4 branded tiles and 4 stories sent to your business, plus a monthly feature on the guide’s socials.
Signature · $795
Full-page editorial feature. 3 branded tiles and 3 stories.
Feature · $595
Half page, 3 photos, 2 branded tiles and 2 stories.
Detour · $350
Quarter page, photo and highlighted listing. 1 branded tile and 1 story.
Essential · $195
Listing with photo, 40 words, link and QR code. 1 branded tile.
Free event listings
One-off summer events, listed in the events calendar.
Extras:
Content Capture add-on, $250. 2 hours on site, edited listing pics, yours to keep. *Limited places.
Hard copy magazine, $29.95. Professionally printed for display on your front desk or coffee table. Includes postage.
Secure Your Listing
Simply complete the online form to secure your space. Once received, we’ll send your invoice and request for basic business information and photos.
Once approved by you, that’s it!
Key dates
Bookings close: Friday 20 November
Material due: Tuesday 24 November
Final approvals: Friday 27 November
Launch: Tuesday 1 December
Results reports: March 2027
Fine print
All placements use your supplied photos, high resolution, with your rights to use them. Add Content Capture add-on for fresh images.
EFT invoice payments due within 7 days. (Credit card payments available)
All copy written by Hawley Press, with final approval sign-off the responsibility of the business.
Paid placements are labelled as partner content.
Questions?
Download the Media Kit or contact paul@hawleypress.com